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Grow Your Small CPA Firm With Google Ads


This webinar was previously titled : HOW TO MAXIMIZE YOUR LEAD FLOW WITH GOOGLE ADS AND PPC
Cost Free
Presentation Length 1.0 hour

Recorded DateJune 12, 2024
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

CPAs, accounting professionals, and tax practitioners across the country have been BURNED by PPC and Google Ads. Many of them are completely convinced that pay-per-click marketing simply can't or won't drive a return on investment (ROI).
NOW, before you say, “PPC Does Not Work,” I want to encourage you to invest an hour of your time learning about the latest changes in Google Ads and paid search. Discover how PPC can actually be the key to almost unlimited scalability in terms of lead flow for your CPA and tax practice.

Even if you have invested thousands of dollars in PPC in the past and have gotten no return, we can assure you with the right strategy and setup (which we will be showing you on the webinar), you can get a great 3-7x ROI via paid search.
Learning Objectives:

  • Recognize how the Google Ads engine works. You have to understand how the AdWords auction process works if you intend to succeed with paid search—quality and relevance are the answer.

  • Determine the secrets to maximizing quality score to drive lower cost per click and ultimately lower cost per lead.

  • Give examples that you can swipe and deploy. We will share our proven winners as it relates to keywords, ad groups, text ads, and landing pages.

  • Define KPIs and how to track them. You should not invest a penny into AdWords or any other form of paid search without the proper tracking in place to gauge your cost per lead.

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Christian has been working at TaxProMarketer since 2016. In that time he has had a number of roles. His current CEO role carries a wide variety of leadership responsibilities to TaxProMarketer's highly talented team, their clients and their success, and the tax and accounting industry at large. Christian's primary area of expertise is around SEO and website development. 

TaxProMarketer is the tax and accounting industry’s leading digital marketing agency. TaxProMarketer offers cutting edge done-for-you digital marketing services to all stripes of professionals in the tax and accounting industry. They provide a combination of powerful and time-tested digital marketing strategies. It's Christian's privilege to lead TaxProMarketer's team, and clients and to push the tax and accounting industry forward through teaching and education. 

Christian is married to Christiana. They have three kids together, Hudson, Jane, and Elsa. 


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About Our Presenter


TaxProMarketer has been serving the tax and accounting industry (focusing on digital marketing) since 2007 and has established a reputation for straight talk and getting results on behalf of independent tax and accounting firms across the United States.

Our mission as a company is to help our clients increase their sales and grow their revenues as a direct result of our services. We care deeply about our clients and getting them results so that they can expand their firms, serve their clients well, and reach their business goals.

TaxProMarketer is an Inc 5000 recipient, a Keap Certified Partner, a Digital Marketer Certified Agency, and a Google Premier Partner.