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ChatGPT for CPAs: How Public Accounting Firms Are Increasing Profits With AI


Cost Free
Presentation Length 1.5 hours

Recorded DateMay 16, 2024
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

If you are the owner of an accounting or bookkeeping firm, and you want to enhance your professional services with AI technology, this webinar is going to give you a competitive edge!

It’s been reported that AI could replace up to 300 million jobs… and accountants and bookkeepers are near the top of the list! When ChatGPT 3.5 was released to the public in November 2022 it created a huge surge in the development of AI and Large Language Models. The capabilities are extraordinary and the impact on our accounting profession is going to be profound.

Don’t get left behind. This webinar will show you how to harness ChatGPT and use it to save you hours, create efficiencies in your firm, and get better results. Brought to you by Mark Wickersham FCA, Amazon best-selling author of “Effective Pricing for Accountants,” attendees will discover:

  • The three things you must use ChatGPT for that will save you precious hours every week

  • Five pitfalls to be aware

  • How to avoid the embarrassing story of a professional service firm that may get sued for negligence from an overreliance on ChatGPT

  • Why prompt engineering is the new skill you need to master

  • How to use ChatGPT to grow your accounting firm

  • If you own an accounting firm (whether you’re a CPA, Enrolled Agent, or bookkeeper) don't miss out on discovering how to be at the forefront of the biggest shake-up we are going to see in our profession

Learning Objectives:

  • Evaluate the specific areas where ChatGPT can be effectively utilized to save significant time for the owners of accounting and bookkeeping firms

  • Identify the potential pitfalls associated with relying on ChatGPT and learn strategies to mitigate risks

  • Recognize the importance of prompt engineering as a new skill required to optimize the usage of ChatGPT in accounting firms

  • Outline how to leverage ChatGPT to create efficiencies within your accounting firm and achieve better results

  • Give examples of using ChatGPT as a tool for growing your accounting business and staying ahead in the face of the transformative changes brought about by AI

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Mark Wickersham – Chartered Accountant, public speaker and #1 best-selling author – is known as the most sought-after profit improvement expert in the accounting community. He is famous for helping accounting firms double their profits in less than 18 months without having to work harder or do any uncomfortable marketing. Mark is passionate about this great accounting profession. He believes that we have the power to make a profound difference in the lives of our clients and in return accountants should be very richly rewarded. 

Unfortunately, the reality is very different; benchmarking studies show over half of accounting firms are actually making a true economic loss. Mark wants to CHANGE that. He is passionate about the accounting profession and helping accountants to become much more profitable. He believes every firm – including you – has the potential to double profits using the 7-step “Fastest Way To Double Your Profits” formula. He also strongly believes that the old business model (the way accountants are taught to run accounting firms) is not only commercially stupid but UNETHICAL. Practitioners owe it to clients to change their focus. Mark is also a widely published author on practice issues. In May 2011 his book, “Effective Pricing for Accountants”, was a number 1 Amazon bestseller. His other books include, “A Practical Approach to Value Pricing” and “How to Build a Successful Bookkeeping Business”, both of which have been widely acclaimed. In 2015 Mark was shortlisted in the AccountingWeb “Outstanding Contribution to Accounting” award. Mark has over 100 recommendations from accountants on LinkedIn; CONNECT with him on LinkedIn to get access to free resources Mark has created for accountants in practice.

About Our Presenter

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Mark has been helping accountants to build more successful, more profitable and more enjoyable accounting firms since the year 2000. As well as being a professional speaker and Amazon number 1 best-selling author, Mark is the creator of Cloud Pricing, a cloud-based tool enabling accountants and bookkeepers to implement value pricing and systemize the process of creating a price in a client meeting. You can find out more here,