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Free cpe webinars
Public Accounting Pricing Power: 3 Steps to Higher Profits with Value Pricing


Cost Free
Presentation Length 1.5 hours

Recorded DateApril 30, 2024
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Most CPAs in the U.S. are overworked -- they're working far too many hours for far too little reward. The single biggest reason for this overwork and under-reward is that CPAs are using the wrong pricing model. The old-fashioned model of pricing based on hours spent results in low prices, frequent write-offs, and fee disputes. This is crazy and needs to change. The solution is for our profession to embrace value pricing.

In this webinar, attendees will discover the secrets of value pricing from one of the world’s leading thinkers on the subject, Mark Wickersham FCA.

Learning Objectives:

  • Identify the single biggest myth about pricing that causes accountants to price too low

  • Recognize the three big mistakes most accounting professionals make with their pricing (the third one is a real wake-up call)

  • Recall the reason why the best starting point is to focus on the client first and profits second, which will make a more significant difference to your clients’ lives and your profits

  • Identify the number one foundation of value pricing, which is a simple idea that will increase your average prices by 20% without losing any business

  • Define the real reason people say you are too expensive and how to avoid ever hearing those words again

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Mark Wickersham – Chartered Accountant, public speaker and #1 best-selling author – is known as the most sought-after profit improvement expert in the accounting community. He is famous for helping accounting firms double their profits in less than 18 months without having to work harder or do any uncomfortable marketing. Mark is passionate about this great accounting profession. He believes that we have the power to make a profound difference in the lives of our clients and in return accountants should be very richly rewarded. 

Unfortunately, the reality is very different; benchmarking studies show over half of accounting firms are actually making a true economic loss. Mark wants to CHANGE that. He is passionate about the accounting profession and helping accountants to become much more profitable. He believes every firm – including you – has the potential to double profits using the 7-step “Fastest Way To Double Your Profits” formula. He also strongly believes that the old business model (the way accountants are taught to run accounting firms) is not only commercially stupid but UNETHICAL. Practitioners owe it to clients to change their focus. Mark is also a widely published author on practice issues. In May 2011 his book, “Effective Pricing for Accountants”, was a number 1 Amazon bestseller. His other books include, “A Practical Approach to Value Pricing” and “How to Build a Successful Bookkeeping Business”, both of which have been widely acclaimed. In 2015 Mark was shortlisted in the AccountingWeb “Outstanding Contribution to Accounting” award. Mark has over 100 recommendations from accountants on LinkedIn; CONNECT with him on LinkedIn to get access to free resources Mark has created for accountants in practice.

About Our Presenter

Mark wickersham logo final with text latest

Mark has been helping accountants to build more successful, more profitable and more enjoyable accounting firms since the year 2000. As well as being a professional speaker and Amazon number 1 best-selling author, Mark is the creator of Cloud Pricing, a cloud-based tool enabling accountants and bookkeepers to implement value pricing and systemize the process of creating a price in a client meeting. You can find out more here,